Search engine optimization – the SEO trends 2022

What are the factors for successful search engine optimization? A question that I deal with every day.

Read the 12 point guide below if you want to know which points are important for you and your agency . If you are looking for an SEO agency then go to the page search engine optimization to find out more about our services.

What factors are considered for search engine optimization?

  1. User intention and user signals
  2. Mobile Sites
  3. Local SEO
  4. Quality signals
  5. Left
  6. Website Technique
  7. Structured data
  8. Google alternatives
  9. Digital Assistants & Voice Search
  10. Virtual reality
  11. Statistics
  12. Artificial intelligence

SEO: everything stays the same!?!?

January 2022: Ultimately, little has changed in the last 20 years. SEO just got smarter, faster, more mobile and beautiful. The basis is and remains unchanged – which is confirmed again and again by our SEO experts.

The trend from manipulation to search engine content optimization continues. In the 2021 core updates, Google has once again really cleaned up SEO spam and thin content. The latest trend in the SEO scene is fully automatic computer-generated texts, making it even easier and faster to write or update texts.

Now let’s look at the 12 points. If you have any questions, we are happy to provide information or supplements. 18 search engine specialists from PromoMasters Online Marketing are happy to be your partners for advice and implementation.

1. User intention / user signals and search engine ranking

User intention: It is confirmed, the user experience, page experience has an influence on the ranking and thus on the placement in search engines. Not as an original ranking factor, but through the machine learning approach of the search engines. At least this is what SISTRIX writes “about gangs” in its blog 6 and can also be seen in Google patents and updates.

It is therefore related to the fact that Google relies less on classic ranking algorithms entered by humans and more on self-learning, machine-made algorithms uses and applies continuously as well as in updates.

A cycle of many factors. Optimizing the satisfaction of website users is one of the very important things in the long term. They analyze better and better top 10 Search Engines such as Google, Bing, Yandex and Baidu, the interaction of users with the target page, subsequent pages and the length of stay and bounce rate.

There are also hints for this

  • Extension of Google Analytics V4 tracking with self-learning success metrics and goals
  • The ongoing expansion of the Facebook Pixel not only because of Apple
  • Yandex Analytics
  • Google Analytics
  • Apple Analytics

It is observed whether real users come to a website, use this content, interact with it (unfortunately still not the end of the bounce rate metric) and achieve success. Internal and external links are important for machines when they are actively used by users.

When it comes to content , care must be taken to ensure that content is continuously updated at the right time, such as at intervals or seasons. The benchmark here is the competition. Updated content continues to be more popular with visitors and search engines.

Keywords that are thematically relevant are still very important. A large number of tools now support the creation of texts optimized for search engines. But the fully automatic creation and updating of texts is also very much in vogue. We cannot yet make a recommendation at this point, but will make up for it in the course of the year.

The search intention is becoming more and more important. This means whether the landing page meets the expectations of the searcher.

For example, if you search for “ 2 room apartment melbourne ”, Google will mostly show real estate platforms with apartments for rent .

A year ago, many brokers or individual offers could be found in the search results.

It is therefore important to adapt your own offer in such a way that you match the search intention but do not bring users to your site with false expectations. This can sometimes be very easy and sometimes really complicated – but makes all the difference in the long run. (Sistrix contribution search intention)

Meta tags are now getting as much attention as paid advertising copyGoogle Ads or Bing Ads. Already at the beginning of the customer journey, the user experience between meta tags and landing page up to conversion and even the lifetime cycle has to be optimized.

Since August 21, Google has increasingly shown H1 headings in the search results as titles . This causes SEO tools to upgrade to show the difference between the stored and displayed meta tags. Google now calls the 1st line in the search results Title Link . (Control your title inks in search results)

In terms of user experience, particular attention should be paid to users of mobile devices . Agencies now develop the firstmobile versiona website and then the desktop version. Headless CSS gives Progressive Web Apps a fresh start.

Google also accepts content in tabs and accordions if it makes sense to the user. Over the past year, it has been confirmed that what is observed based on user interactions is relevant.

Therefore, important content that is not always visible through accordions or tabs should be clearly marked as openable / usable, so that this happens. A meaningful heading structure is helpful.

2. Think Mobile: Mobile friendliness for users and search engine optimization

The conversion of websites to mobile indexing is complete. Pages are now considered mobile for rating. New in 2022 will be that Google will also bring a new desktop crawler into play from April. Thus, mobile and desktop search results will be even more different in the future.

In addition, there was an update to a new hybrid crawler generation, which is constantly being renewed. In contrast to the past, where the “same old browser” was crawled for a long time, the crawler now corresponds to the Chrome browsers currently used by Android users.

With a mobile share of 87.8% , no one in online marketing can afford to do without mobile SEO. According to Statistics Austria 6 , the use of mobile internet via smartphones in the Austrian population has fallen slightly by 3% due to increased use in lockdown and working from home.

Especially the areas of usability and loading speed play a major role in mobile use. Designing a website in Responsive design ensures that a page is easy to read and use on desktop computers, smartphones and tablets. A mobile-friendly website offers users from search engines an optimal experience.

AMP is a discontinued technology that was optimal for page load speed. Google had a monopoly here, which is being abandoned due to ongoing monopoly processes. Sites like Red Bull already removed AMP when it became known that the ranking disadvantage of “not using” no longer existed. However, AMP should not be removed and switched to a new domain at the same time (statement Google January 2022).

Headless CMS – Progressive Web Apps – WPA combine websites and apps and are also listed in the Google and Apple iOS Play Stores. Their development and use has stalled in 2020. Since Google Headless CMS is now indexed like regular websites, this could be a successful reboot.

Tip from our SEOs

Develop your website as a mobile website and supplement it with the desktop version. Test your content and pages yourself on cell phones, tablets, etc. This way you can see where the problem areas are and where user-friendliness can be further improved. Why don’t you try this? Mobile site testing tool from Google.

3. Local SEO: Location-based discoverability

For retail, local service providers, the hotel and catering industry, the search with a location reference is particularly relevant. Especially in the Corona years, companies that were easy to find were able to score points with pick-up or delivery. But how do you increase the discoverability of a location on the Internet?

For retail, local service providers, the hotel and catering industry, the search with a location reference is particularly relevant. Especially in the Corona years, companies that were easy to find were able to score points with pick-up or delivery. But how do you increase the discoverability of a location on the Internet?

The main entry for local shops isGoogle My Business.

This free service allows businesses to submit directly to Google and appear in search results within minutes. . 

Information such as address, opening times or offers can be managed by the user on the computer or app. You can also create your own mini website with your own domain.

As a result, companies have a particularly large influence on how they are represented by Google in local search results and on Google Maps. Verification of the entry by telephone or post ensures that a company can actually be found at the address given. And that’s an important signal for Google and greater security for users.

NAP consistency ( name , address , phone ) is important here: Check regularly whether your company is entered with the same correct data everywhere . Services such as Yext or Uberall provide testing tools for this.

The main entry for local shops isGoogle My Business.

This free service allows businesses to submit directly to Google and appear in search results within minutes. . 

Information such as address, opening times or offers can be managed by the user on the computer or app. You can also create your own mini website with your own domain.

As a result, companies have a particularly large influence on how they are represented by Google in local search results and on Google Maps. Verification of the entry by telephone or post ensures that a company can actually be found at the address given. And that’s an important signal for Google and greater security for users.

NAP consistency ( name , address , phone ) is important here: Check regularly whether your company is entered with the same correct data everywhere . Services such as Yext or Uberall provide testing tools for this.

Our SEO tips for local businesses

  • Create and verify business entry
    • Google
    • Bing
    • … Yandex, Baidu … depending on the market
  • Store current, complete data
  • Classification in the correct category(ies)
  • Supplement entries with logo, pictures and videos (also show people)
  • Populate entries with current posts and events
  • Collect ratings and reply to reviews
  • Update regularly

An additional opportunity for local businesses are business directory entries with a location and/or product reference . like Herold in Austria or 11880 in Germany. Ideally, a company will dominate the top 10, i.e. the first search results page, with this type of search engine optimization.

In addition to the official company website, the company entries from various business directories are displayed. An integration of Google Maps directly on the company website or a direct link to the GMB location makes perfect sense for local companies. It goes without saying that the address data in the footer, imprint, terms and conditions and data protection declaration are up to date.

Also, think about it Machine-Readable Data to – Another way to indicate your business location to from digital assistants, voice search such as Siri, Alexa & Co.

4. Quality signals (instead of social signals?)

The term quality signals is more appropriate than social signals. This includes all user actions that signal that an offer is SEO relevant for users. Ratings and the sharing of content in social networks act as signals.


One positive or negative rating is a strong signal that an offer is actually being used. Google also integrates ratings from external platforms such as Facebook, Herold, Tripadvisor or Docfinder.

Sharing: Sharing content on social networks. Only the best content will be shared. And even the best content is only shared when it’s easy to do so. A share is therefore a clear signal to search engines that this content is something special and that it is important to the reader that other Internet users can also reach this content.

For us, this means that anyone who creates content worth sharing and makes sharing and rating as easy as possible can look forward to numerous Quality Signals. By now, users know that a page/URL can be easily shared on their social networks.

Brand maintenance

Company profiles from social networks are also displayed when searching for a company. This is a great way to dominate the first page of search results.

These offer users different platforms for information or interaction needs. Using the following older but very good example of Coca-Cola , these include Facebook, Twitter, YouTube and …

Sharing plugins like Shariff therefore now have a reminder function rather than being actively used for sharing. Due to a statistical analysis, we decided not to do this.

Tip: With OpenGraph meta tagsYou decide how your content is displayed when you share it on Facebook, Twitter or LinkedIn. Your click rates (CTR) will be further boosted due to an attractive listing.

Other networks and platforms that are preferably presented in the search results in Australia are:

  • Instagram
  • LinkedIn
  • Facebook
  • Herald
  • Pinterest
  • YouTube
  • Twitter

Social networks are also search engines. Cleanly created, verified company profiles are therefore an absolute must so that users can quickly identify the right offer. And as traffic bringers, Instagram, Facebook & Co are of course an indispensable part of the search engine optimization strategy.

5. Links for search engine optimization

Yes, links are still an important SEO factor. It is no longer about as many links as possible, but the highest possible quality links from thematically relevant pages, which are increasingly recognized.

Links from other sites that actually bring visitors to a site are of particular value. Backlinks , which ensure real traffic . The silver bullet is to create content that is worth linking to – unique, informative, entertaining.

However, if you cannot or do not want to use the necessary resources for professional content creation, you can use alternative link sources.

For a hotel in Zell am See, for example, a backlink to the website of the Zell am See / Kaprun tourism region falls into the “valuable” category – local and thematic relevance are clearly given here.

Another way to generate links are high-quality business directory entries (make sure you have NAP consistency as in Local SEO specified!). Research and entry take time, but entries that are relevant to the topic and/or location can be scored with search engines and users.

Another source of high-quality links are company networks : let customers and partners or sponsorships link you and also return the favor with a link, for example in the references area.

Internal link structure – onpage optimization

Not only incoming links but also the internal link structureon your own website and within a page / document are an important factor for search engine optimization. Make sure that the links are relevant and that links with the exact same name do not lead to different pages .

Negative example: on the homepage of a hotel there is a link with the anchor text to the Ski Holidays page . On the Ski Vacations page is a link with the anchor text “word” Ski Vacations pointing to the home page . This is how Google gets confused.

Set links as a real help for users and not only for search engines. Imagine the website has no navigation and a user lands on the respective page. Can users get to their destination via text links and are calls to action included? Then a web analysis receives the optimal user signals.

Links to external sources – offpage optimization

Links to external sources and even to your own competition should also be used . This shows search engines, comparable to a scientific work, that the author of the content is very familiar with the topic and rewards this.

As an expert, therefore, also know and name valuable sources for visitors. This link tip comes from Christoph C. Cemper from LinkResearchTools 8 and is still relevant.

Malicious backlinks

According to Google’s John Müller, the Google Disavow Tool 9 for devaluing backlinks should only be used on websites that have built up links in an unnatural way and cannot remove them.

Google itself excludes links such as those from the theglobe spam network and cannot harm a website.

Nevertheless, we recommend taking a look at the Google Search Console backlink tool from time to time.

It’s good to see who is friend and foe. But also discovering content that is bad for a company, regardless of defective backlinks.

These are, for example, copied content or negative information with links.

6. Website Technique and SEO Ranking

From our point of view the basis for search engine optimization ! If the technology is not right, other measures will not bring the desired success. Website technology plays a central role in good SEO ranking. Outdated technology not only ensures a negative user experience, but also suggests that the content is just as out of date – relevance looks different.

It is therefore important to always keep an eye on technical aspects such as page speed , server technology and page structure . The most important criteria for a technically well-positioned website and its search engine optimization are:

  • Neat, user-friendly site structure
  • Error-free indexability
  • Correct domain routing
  • Fast page load speed
  • Mobile friendliness and problem-free display in different browsers on different devices
  • Proper use of status codes such as 404 or 301 on redirected pages
  • HTTP/2

Speed ​​– ‎Google Core Web Vitals

One of the topics hyped by search engine optimizers is website speed . Users love fast websites and Google turns this into a ranking factor “over gang”.

If your website(s) now show an orange value in the analysis tools, then there is potential for optimization. In the case of red , on the other hand, one side has values ​​that may be noticeably slow.

testing tools

Now simply test individual pages of your website. Start with the homepage and take a look at the most important pages. The page speed analysis tools work on the basis of Google’s Lighthouse analysis. The new Google Chrome Browser 97 (09.01.2022) already has Lighthouse 9.0.0 on board to test the speed. But you can also use one of these tools on the Internet.


The SSL certificate is now a standard for websites. Browsers like Chrome and Firefox warn users when a website doesn’t have HTTPS .

There are also legal reasons for using an SSL certificate , such as data protection (GDPR) .

However, running a website under HTTPS is not a must if, for example, no forms can be filled out. In company networks, however, such a page can be rejected by the firewall and its use is therefore generally recommended.

Websites that use SSL can be recognized by the fact that the address begins with https:// . Google has launched a free certificate called Let’s Encrypt , which more and more web hosts are offering free of charge or for a one-time fee of around 30 euros. Let’s Encrypt is fully accepted by Google (ranking). More on that inHTTPS / SSL Post. Paid certificates are not necessary for a good ranking.


Many SEOs were surprised to learn that Google did not use HTTP/2 to crawl websites until January 2021 and was still using the ancient 1.1 standard.

At the end of the year, the time had come for Googlebot to crawl all websites with HTTP/2 . Even during the first tests, we could not determine any significant ranking changes.

This means that modern websites that offer a lot of different information such as text, images, CSS and Java are not called up one after the other, but at the same time in multitasking .

Above all, this has an effect on how quickly the Googlebot can read a page. We observed that this also improved page timings in tools such as the Google Search Console.

HTTP/3 is just around the corner as a new web standard. So we asked Google’s John Mueller ifis already being crawled with HTTP/3or what the status is.

Reply to @kohlfuerst – Dec 6, 2021
I don’t think we crawl with http/3 but that doesn’t mean you won’t see positive effects for users (and with that, potentially indirectly core web vitals too).

In a nutshell: with HTTP/3, websites will be even faster. Since not all users have a modern browser and Google does not crawl HTTP/3, there should be a fallback for HTTP/2.

Search engine optimization tools

There are various SEO tools for testing, which are often free of charge in the basic version (sequence is irrelevant):

  1. Google Search Console
  2. Google Site Kit for WordPress
  3. Rank Math (now instead of Yoast)
  4. XOVI
  5. RYTE
  7. Seobility
  8. Searchmetrics
  9. Screaming Frog

Yoast left our top 10 ranking.

All tools each have their own advantages and are good across the board. Sometimes it is a question of taste, requirements or the possible budget which tool(s) a website ultimately chooses. We use all the tools listed above.

Google Search Console

In everyday agency life we ​​use all of the above SEO tools. The Google Search Console has been underestimated by most agencies, but it shows best what Google wants. The Webmaster Tools were reorganized, upgraded and further expanded in 2021.

As a result, tools for search engine optimization are gradually becoming less necessary. The recommendation of our experts is therefore to start with the Google Search Console and do your homework there before tools are ordered and not used.

Not only Google offers webmaster tools. Those from Bing , Yandex or Baidu are also excellent. Especially if an offer is to be optimized for a foreign market such as the Russian market, then an optimizer cannot avoid the Yandex Search Console. And all are free!

7. Machine-readable data increases SEO discoverability

Attractive search results lead to better click rates. With meta tags but also additional information such as

  • reviews
  • product details
  • events
  • jobs
  • property
  • Company address data

Enriched search results not only take up more space, but also provide the search engine user with good click arguments.

This machine-readable data according to is stored and read by search engines. Another advantage: Structured data makes it clear to Google and Co what the website stands for and for which topics the offer is relevant.

With structured data you help search engines (machines) to understand your offer. For example, by storing JSON for events, marking news items as such, describing products in more detail or highlighting address data, you can show which category your website should be assigned to or which jobs you have available. The categories are already predefined.

For example: (further information on or at Google Structured Data for Search)

  • Ratings (stars)
  • Personal data (e.g. from Xing)
  • Product details (price, availability…)
  • address data
  • Events
  • property
  • jobs

With structured data, you make it easier digital assistants like Google Assistant or Amazon Echo Alexa to answer simple questions like “When does event XY start?” or “Where is location XY?” and “What does the word XY mean” and thousands more.

Tip: Test with this one Google tool whether you have entered the data correctly. SEO extensions like Rank Math or Yoast integrate this data. External providers such as Yext now also provide additional integration.

Rank Math SEO Pro can already write a lot of information in WordPress itself and also provide excellent support for beginners in storing the information relevant to search engines in machine-readable form.

Semantic SEO information

Software tip: WordLift integrates semantic content (invisible) into a website. There are plugins for WordPress and TYPO3 etc. This makes machines understand what is meant by Sound of Music or Silent Night .

Knowledge Graph of the Salzburger Land

The use of semantic information can reward first movers in particular. In the long term, these technologies will become a fixed component of CMS such as WordPress, TYPO3 or shop solutions to support the information architecture.

The Knowledge Graph is especially recommended if all other suggestions for search engine optimization have already been implemented.

Advantages disadvantages

The advantages of better search engine findability have already been listed. The disadvantage is that Google & Co make visiting a website unnecessary in the long term .

Johannes Beus from Sistrix writes that Google is becoming a competitor for every website. The so-called blue links show the answer / solution you are looking for directly in the search results.

Denying the machines data now means that the current competitor / competitor has better chances for these blue links. PromoMasters therefore recommends the use of semantic data.

8. Google Alternatives and Vertical Search in Search Engine Optimization

Although Google clearly dominates the search engine market, there are a number of other search engines . In addition to direct competitors such as Bing, DuckDuckGo, Yandex and Baidu, YouTube and Facebook are also used to search for information, products and services.

In addition, you should deal with the topic of vertical search and, depending on the industry, open up further fields of optimization.

Vertical search refers to the search within a specific subject area (e.g. products – Amazon and Rakuten, images – Google image search, hotels –, apps – respective app stores (Google Play, Apple App Store, Amazon App Store), etc….).

You can also improve the findability of your offer here! The general rule is: the more information you provide, the better you will be found.

Tip: Depending on the offer, keep an eye on these search engines!

  • Google
  • YouTube
  • Facebook
  • Pinterest
  • Yandex
  • baidu
  • sogou
  • amazon
  • Alibaba
  • Wish
  • LinkedIn
  • Twitter
  • Bing
  • ecosia
  • tripadvisor
  • DuckDuckGo
  • Search boxes on websites


9. Digital Assistants & Voice Search

Why nobody noticed the big algorithm change. Why? We are now used to getting the right answers to spoken search queries. Google is just getting smarter and no longer just refers to a single document in its answers as it used to.

Complex search queries occur with voice search and digital assistants.

They are called Alexa (amazon), Google Assistant or Siri, Cortana and Bixby. Your task: As a digital assistant, simplify our everyday life. And as befits a good assistant, they personalize the search results and tailor them as best as possible to the user’s needs.

The digital assistants respond to voice commands and also understand search queries in full sentences (conversational search).

An example of conversational search : The digital assistants respond to voice commands and also understand search queries in full sentences. Conversational search on Google for “Where do penguins live”.

But what are the consequences of voice search for search engine optimization? In our view, three developments are likely:

Use of structured data

Structured data provides answers to short questions – ideal for search queries that target a very specific piece of information.

Use of FAQ

With FAQ (Frequently Asked Questions) you relieve the assistants of the work: By picking up and answering questions in complete sentences, you react directly to conversational search queries.

Formulations that begin with wh-questions (who? where? when? how?) are particularly accurate for formulated search queries. The Structured Data mentioned above increases the chance that the data will be understood correctly.

Location-based questions

Questions about places and addresses are particularly important in voice search. Especially on the go, for example in the car, the voice search is simply practical. In many cases, the interest of those searching will be directed towards local offers: “Show me places for brunch in Salzburg”.

Tip: Take a look at the search queries in Google Search Console that are used to find your page. There may already be search queries in sentence form here!

Cons: Service workers seem to overhear conversations to improve quality. According to Google, this was stopped again over the course of the last year.

10. Trend: Virtual Reality (VR) and Augmented Reality (AR)

Maybe Meta (Facebook) will be the game changer in this area. Virtual worlds should replace the real world in everyday work, private life, when looking for a job and so on. The announcement that there will be new Google Glasses in 2022 seems rather inconspicuous.

This topic is currently not taking up much space because things have come to a standstill here . Google Maps has expanded the functions on the smartphone with a VR navigation for pedestrians that only a few people know. The offer is limited purely to navigation (no prices or store names, etc.) augmented reality navigation in Google Maps

The trend of virtual reality and augmented reality (extended reality) will probably take a while to arrive in our everyday lives.

Tip: You can find a whole collection of VR videos on YouTube:YouTube Virtual Reality Collectionmost likely exciting for tourism. Despite travel restrictions in 2021, there was no boom in virtual travel. This shows that it will probably take a long time or will never become a trend like 3D television for the home.

11. Statistics & analysis are also part of search engine optimization

The specter of GDPR has lost its terror.

Cookie consent management tools such as LEGALWEB for WordPress or Borlabs ensure that Google Analytics, Facebook Pixel & Co only measure when visitors agree.

There is now agreement that the Internet and users are being harmed more than they are being helped.

However, this has led to more pixelation and measurement than ever before. The Cookie Consent solutions seem to open the door to the use of Facebook Pixel, Mouseflow & Co – where there were previously concerns and there should be.

In most cases, a website serves the purpose of addressing interested parties, buyers and guests and getting them enthusiastic about the offer. The ultimate goal is conversions, i.e. specific actions by the site visitor that benefit your goals.

This can be a purchase or a download, or a newsletter registration, inquiry, etc. You define yourself which action represents a conversion for you. You can see whether online marketing and SEO are successful in your web statistics such as Google Analytics.

Furthermore, the author assumes that Google uses the conversion rate and a reduced bounce rate, which can be influenced by scroll signals, as a ranking factor. Success comes from the band of user signals.

Google Analytics V4 is pushed by Google. GA4 is self-employed on the website and tries to measure success and goals itself, similar to the Facebook pixel.

A basic question is

Which keywords are actually relevant for your offer and which keywords are used to find your offer? If there is a discrepancy between what you offer and what your site visitors are looking for, you will hardly make any sales through your web presence.

So check whether you rank well for relevant searches and find out why you are also found by inappropriate searches. The development of visibility over time also provides important information on optimization potential.

If there are major changes in the visibility of your domain, you should pay attention. There is often a technical error behind it, which can be rectified quickly.

Visitor behavior on your website tells you which content works and which doesn’t. Pick some useful metrics from which you can actually derive action – find and optimize weak points, identify successful content and continue to build on it.

Analytics & Privacy

Also remember to observe the legal framework for user tracking. The topic of GDPR , the General Data Protection Regulation, had also challenged many online marketers, SEO and SEA specialists in 2021. In 2022, a further tightening of data protection will come into force with the Cookie Policy . In January there were discussions regarding tracking and the validity of the Safe Harbor Agreement in relation to the storage of personal data outside of Europe.

Since the organic keywords (SEO) were removed from the Google Analytics statistics years ago, this had no effect on the search engine optimization industry in 2021.

Fortunately, the Google Search Console shows more and more accurate information in the keywords performance data on a daily basis, which is a support. In addition, we recommend keyword relevance tests using Google Ads.

12. AI Artificial intelligence in action

Artificial Intelligence influences all previous SEO points. The increase in computing capacity and networks, the processing of big data and the integration of artificial intelligence make the previous functions possible in this scope and speed .

Google’s motto is not to be the best search engine, but to develop the best artificial intelligence that answers questions or knows them beforehand.

Google is constantly working with MUM, BERT and other updates to further improve the results. to answer questions more directly. To better understand images and videos and to provide them as part of the appropriate answers. Quantum computers make intelligence even faster to invent even more intelligence.

NEW! Not only Google can fall back on intelligence. The SEO community and especially the content area currently has the hype of search engine optimized texts written fully automatically by computers. So in the future there will be a race between machines and machines and no longer between machines and people.

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