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In this step, the current situation of the website is analyzed in detail. How strong is the website right now? Is there a healthy ratio of DoFollow / NoFollow backlinks? Is the link profile natural? These types of questions are answered, and by means of an SEO strategy score it creates a reference point to compare future progress with.
Intensive research using keyword research tools like the Google Adwords Keyword Tool and Ahrefs to find lucrative and easy keywords that need to be ranked in search results. The keywords that can have the greatest impact on your business are found and listed in a table together with monthly search volume, difficulty of competition and indication of profitability.
This section examines how your competitors are doing. It also gives you an overview of the keywords that generate the most sales for them. Finally, the weak spots are exposed. In short, the competition analysis looks at what your competitors are doing well and how you can take it over, while at the same time advising on their weaknesses where you can easily take potential customers away.
We analyze which type of links could have the most value for your website. For example, guest posts are very important for some industries to get a foot in the door. An effective link building strategy is put together which, when properly executed, is guaranteed to lead to 1st-page rankings. In this section, we also analyze the current links: Type, anchor text distribution, IP diversity, and more.
SEO Consulting involves analysing your website, keywords, and more, and providing clear, targeted advice on how to optimise the site for search engines such as Google and Bing.
An SEO Consultant like Ravi Chauhan, a leading SEO consultant in Melbourne, provides strategic advice based on an extensive analysis of your website.
Yes, SEO should be an integral part of your online marketing strategy along with pay-per-click ads, social media marketing, and more.
Yes, as long as organic search and websites exist, SEO will continue to be relevant. However, it has evolved to become more technical and requires the support of a good technical SEO consultant.
We follow a PDCA model where we look at your website from a 360-degree view. Our SEO agency will consider your web design, social media campaigns, pay-per-click ad campaign, current blog posts, site speed, and more before we layout a roadmap for success.
